HealthyFunnels Join the waitlist
2 new spots open D2C health & wellness only

Full-funnel growth for D2C health & wellness ecom brands.

Over 9 figures run through funnels we've built and fixed. We look at the whole thing, from the ad to the order, find where your buyers leak out, and patch it with tests. D2C health and wellness ecom only, and never more than 10 brands at a time, for a reason.

Join the Leak Check waitlist See the criteria

Max 10 brandsCurrently fixing funnels for Resilia

Leak CheckExample
Brand: Sample supplement co. Traffic: Meta, cold
StageNowTarget
Ad click-through1.4%1.2–2.5%OK
Prelander → PDP31%45–70%L
Add to cart9.6%8–12%OK
Checkout complete51%55–70%L
Subscribe & reorder12%20–35%L
↑ the big leak. fix this first.Example numbers, not a real client.

2 new spots open. We're scaling slowly.Never more than 10 brands, and we only add a couple at a time so every brand gets the people actually doing the work.

2 new spots open
Where it started

Built inside D2C ecom brands.

We learned funnels the hard way: inside D2C brands, with real ad budgets on the line.

Before HealthyFunnels, we spent years running creative strategy, CRO and media buying for D2C ecom brands. We built the prelanders, product pages, offers and tests that decide whether an ad turns into an order. Over 9 figures have run through those funnels.

Health and wellness is where we chose to focus. Good products in this space deserve funnels that don't leak, and the buyers, angles and claim rules are their own world. So we only work here, we look at the whole funnel, and we keep the roster small enough to actually do the work.

The track record9 figures+

Run through funnels we've built

Years inside D2C brands in oral care, skincare and supplements, from creative strategy to CRO to media buying.

The scope

Ad to order, every stage

Market, ads and angles, prelander, product page, offer, checkout, retention, and claims.

Right now

Partnered with Resilia

Building per-angle prelanders and rebuilding product pages across their supplement line.

Services

Start with a free Leak Check. Go as deep as the numbers justify.

Every brand starts in the same place. From there, we only go further when the data says it's worth it.

Start hereFree

Leak Check

A recorded walkthrough of your funnel, from your longest-running ad to checkout.

  • Every stage scored 0 to 3
  • Your biggest leak, named
  • 3 fixes, ranked by impact
One-time project

Deep Dive Audit

We plug into your real numbers and map the whole funnel.

  • Meta, Shopify and GA4 data
  • Market sizing with Amazon and Meta Ad Library
  • A 90-day test plan
Monthly

Growth Sprint

We build the fixes and test them, every month.

  • Prelanders and product pages
  • Offers, bundles and subscriptions
  • Creative angle briefs
  • A monthly report on what moved
Monthly + upside

Growth Partner

For brands we're in it with for the long haul.

  • Everything in the Sprint
  • A share of the upside we create
  • A seat at the table on new launches
Ad→MarketAds & anglesPrelanderProduct pageOfferCheckoutRetentionTrust & claims→Order
How we operate

We get results for the brands we have before chasing new ones.

The biggest wins come from going deeper on the funnels we already work on. So we turn most brands down. To get a yes, it has to be a real fit.

01

Never more than 10 clients at a time

We add new brands two at a time. When those spots fill, new brands join the waitlist.

02

Health and wellness brands only

Supplements, functional wellness and personal care. We know the buyers, the angles and the rules.

03

Every brand starts with a Leak Check

No retainer until we've shown you where the money is dripping out.

04

Most applicants are declined

We only say yes when we're confident we can move your numbers.

The process

From waitlist to partner

Step 1

Join the waitlist

Send us your brand and numbers. If it looks like a fit, we run your Leak Check.

Step 2

Leak Check + 30-day fix

We score every stage from ad to order and find the biggest leak. Then we build and test the fix for 30 days.

Step 3

Partnership

If the numbers speak for themselves, we become your long-term funnel partner.

no leaks, more orders →
Criteria

You must meet at least 3 of these 4

  • You're a D2C health or wellness ecom brand
  • You're already spending on paid ads, mainly Meta
  • Your product is something people reorder or subscribe to
  • You're ready to test new prelanders, product pages and offers

Not a fit: brands that need disease claims to sell, or that want a one-off landing page with no testing.

Leak Check waitlist

Apply for a Leak Check

We read every application ourselves and reply only to brands that meet the criteria.

we read these, promise.
Email us with:
  1. Your brand and website
  2. Your monthly ad spend
  3. Your main product
  4. Where you think the funnel is leaking
hello@healthyfunnels.us
Apply by email → 2 new spots open right now. Applications are reviewed weekly.